Researcher finds linguistic tricks that boost Facebook post engagement
Matteo Farina, University of Adelaide and Flinders University
Some Facebook posts are more successful than others and linguist Matteo Farina has worked out why.
By
applying a technique known as “Conversation Analysis” to a set of more than
1,200 posts culled from 266 anonymised users, the University of Adelaide and
Flinders University academic has been able to identify specific linguistic
structures common to most Facebook posts that attract a high number of Likes
and written responses.
“This research shows that successful posts project a clear
next action from Friends,” he says.
Scientists from RMIT University are helping businesses across Europe and Australia harness the power of social media to become more innovative in a competitive market.
“Social media will help businesses develop innovations and promote novelties faster, with a competitive advantage,” says Professor Anne-Laure Mention, Director of the Enabling Capability Platform for Global Business Innovation at RMIT University.
With colleagues from Sydney, Geneva, and Luxembourg, Anne-Laure’s team is analysing the use of social media for open innovation practices in businesses around the world.
