Tag Archives: Enabling Capability Platform for Global Business Innovation

How social media can help businesses get ahead

Scientists from RMIT University are helping businesses across Europe and Australia harness the power of social media to become more innovative in a competitive market.

“Social media will help businesses develop innovations and promote novelties faster, with a competitive advantage,” says Professor Anne-Laure Mention, Director of the Enabling Capability Platform for Global Business Innovation at RMIT University.

With colleagues from Sydney, Geneva, and Luxembourg, Anne-Laure’s team is analysing the use of social media for open innovation practices in businesses around the world.

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