Scientists from RMIT University are helping businesses across Europe and Australia harness the power of social media to become more innovative in a competitive market.

“Social media will help businesses develop innovations and promote novelties faster, with a competitive advantage,” says Professor Anne-Laure Mention, Director of the Enabling Capability Platform for Global Business Innovation at RMIT University.

With colleagues from Sydney, Geneva, and Luxembourg, Anne-Laure’s team is analysing the use of social media for open innovation practices in businesses around the world.

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